A modern approach to Traditional patterns
Tahreek was a part of Saudi Design Week 2017 in it's 3rd edition in Riyadh. Our aim of the show was to stand out as a creative and commercial force within the Saudi Market, showcasing Digital & Analog work that was specifically made for the show under the theme: Unity in Multiplicity. This showcase explores different design approaches and processes Inspired by Islamic patterns. Our aim is to produce a modern interpretation of a well-established tradition in our culture. We are looking for what drove ancient craftsmen to create those endless patterns and forms. Dissecting the historical, conceptual, and physical aspects of the art form and pushing them beyond the common & expected.
Refracted: A paper sculpture and projection mapping experience. By creating an analog sculpture Noha was able to experience the repetitive nature of geometric design, which is a process that is both tedious and rewarding at the same time. "There are moments where you just forget to think, letting yourself go through the motions of folding and gluing. In a way it was a meditative process.. with a lot of paper cuts." As a whole the sculpture becomes a 3 dimensional white screen that can receive light and shadows, with that in mind, the projection animation was formed. Focusing on color and shape in they're simplest forms.
immersive pattern experiment #4
Inspired by the forms of the Islamic Pattern Analysis animation above. This is a 360 experience that places the viwer within an abstract geometric world.
This animation was created dissecting patterns to their basic forms, and then using new repetitive patterns in 2d and 3d space.
Tabateek Paper Sculptures: a set of sculptures that explore arabic typography and slicing to create a 3 dimensional paper object.